The National PTA performed a rigorous query into how the PTA is perceived and what motivates people to join and what keeps them from joining.  Through their efforts and the results, they created a brand new campaign to address the gaps. 

From the National PTA News Desk:

"Today, PTA’s role is more important than ever in connecting parents, teachers and administrators, and supporting critical school needs. We want every family in our schools to join PTA, because we can do more together than apart.


Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA."